Investigation report IV on the use and procurement

2022-08-17
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Investigation report on the use and procurement of silk screen special printing equipment (IV)

IV. analysis of the brand distribution and satisfaction of existing equipment

1. Research on the brand distribution of silk screen special printing equipment

in the survey of the brand distribution of silk screen special printing equipment, it is found that 79.17% of the existing users of silk screen special printing use domestic equipment and 17.71% use imported equipment

investigation report on the use and procurement demand of silk screen special printing equipment

at present, the quality of domestic equipment has been greatly improved. The introduction of foreign advanced technology has promoted the development of equipment manufacturing technology. Coupled with the low cost of all aspects in China, domestic equipment is more acceptable in the face of the domestic market dominated by small and medium-sized enterprises

investigation report on the use and procurement demand of silk screen printing equipment

it can be seen from Figure 12 that Japan and South Korea are the majority of imported silk screen printing equipment expected to rise in 2014. Japan is the main producer of precision instruments in the world, and South Korea has a trend of catching up in the field of silk screen printing and special printing. In terms of silk printing equipment, Germany and Italy should be the first to develop, especially Germany, which produces a wide range of printing equipment and enjoys a high reputation in the industry

investigation report on the use and procurement demand of silk screen special printing equipment

Figure 13 shows that the silk screen special printing equipment produced in Guangdong Province has an absolute advantage, ranking first in China, nearly twice as many as the second. The main producing area of silk screen special printing equipment in China is Guangdong. In mainland China, the initial development of silk printing equipment should be in the mid-1980s. The early influential equipment manufacturers include Guangdong Shengjiang printing machine factory and Beijing 706 factory. The first batch of semi-automatic silk printing machines in mainland China were born in these two manufacturers. Silk printing in the Pearl River Delta region has always been a region with strong domestic development momentum and geographical advantages. Therefore, more and more enterprises have chosen the Pearl River Delta region to invest in special printing industry. The silk printing industry in Taiwan developed earlier. In the 80 years, Netzsch will demonstrate the production process of a kind of margarine suitable for polypropylene (PP) materials: rubber, plastic plate, pipe, profile packaging in the exhibition. In the middle of the generation, the number of silk printing employees in the printed circuit board, electronics, plastics and other industries reached as many as 100000. During this period, Taiwan's silk printing equipment manufacturing industry has also achieved considerable development, Today, Taiwan's silk screen printing and prepress equipment still have a reputation for high quality

2. Survey on the satisfaction of the interviewed users with the use of existing silk screen special printing equipment

survey report on the use and procurement needs of silk screen special printing equipment

the overall satisfaction of users with the currently used equipment is relatively high. Mr. Tim swinger, global business manager of Honeywell advanced fiber and composite business department, said that 63.69% of users were very satisfied and relatively satisfied, and only 8.92% were clearly dissatisfied. The main reasons for dissatisfaction are: limited flexibility, long maintenance time, general quality, blocked nozzles, general after-sales service, poor pressure, poor accuracy, low efficiency, failure, high price, unstable equipment, etc., which can be summarized into three categories: price, quality and process, the most important of which is quality. Improving product quality is the key factor that manufacturers can never relax

3. Investigation on equipment replacement intention in the next year

51.32% of the respondents said that they would replace the silk screen special printing equipment in the next year, which is a relatively high proportion, indicating that a considerable part of the equipment currently used by users has reached the replacement period, that is, in the field of the use of silk screen special printing equipment, there is a large replacement market open to equipment manufacturers. When replacing equipment, most enterprises first consider quality and price, followed by after-sales service and performance. Brand is not the primary consideration. This shows that users are thinking about the benefits of using the device. In recent years, the development of silk screen printing equipment in China will still be the coexistence of high, medium and low-grade products, but the proportion of different grades of equipment in the market will gradually change, that is, low-grade products will gradually decrease, high-tech medium-grade products will occupy a large market share, and high-grade automatic production lines will show an upward trend

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